Rewards are very powerful in the short-term in
getting people to behave in the way, you want them to act. People may actually
feel more focused, but the focus is typically more narrow than when no
rewards are involved. This helps only in doing manual jobs where little
thinking is involved. However rewards change in a negative manner the way we
engage in a given behavior. We do exactly what is necessary to get the reward
and reach the desired goal and no more. So we are less likely to notice or
remember things that are not immediately relevant to what we are doing. Kids
were given different colored cards and had to memorize all the words. The kids
were unexpectedly asked to recall the color of the card that corresponds to
each word. Kids who were promised a prize had more difficulty in remembering as
rewards undermine this 'incidental learning '. In another experiment ,one group
of people were asked to do a task , and another group were promised
a reward for doing the same task well.
The group that was not promised a reward did much better. Also people who were
promised bigger sums of money did worse than those who were promised small sums
of money. The explanation is that problem solving and non-manual tasks need
more exploratory and creative thinking and so need a wider focus.A salary is not a reward but ' compensation' for
work put in. And still if employers want to promote creativity and excellence
that must pay well and then do their best to take their employees minds off
money.
Rewards narrow our focus. Creativity is stifled because people need to feel self-directed and autonomous and people experience rewards as controlling. The objective is to succeed in obtaining the reward with as little effort as possible. So people will choose easier tasks avoid risk taking and challenging ones and spend the least amount of time as possible. Rewards are problematic even when used with tasks that are less interesting than others. Not only do they reduce interest in the task itself but also in strategies for reconfiguring a dull task and brightening it up.
Rewards narrow our focus. Creativity is stifled because people need to feel self-directed and autonomous and people experience rewards as controlling. The objective is to succeed in obtaining the reward with as little effort as possible. So people will choose easier tasks avoid risk taking and challenging ones and spend the least amount of time as possible. Rewards are problematic even when used with tasks that are less interesting than others. Not only do they reduce interest in the task itself but also in strategies for reconfiguring a dull task and brightening it up.
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